Devada is launching a new DZone media product to provide tech executives with insights into the future direction of technology and how developers are reacting to those trends.
The DZone Trend Reports blend high-level thought leadership with survey analysis and insights and case studies. The Trend Reports improve upon (and replace) Devada’s popular DZone Guides, which 90% of surveyed readers said were useful or very useful.
“We’ve taken the best of the Guide program and improved them based on feedback from our customers,’’ says Matt Tormollen, CEO of DZone.com publisher Devada. “The Guides provided insights to help leaders read current market signals, anticipate future demand, and innovate to stay relevant – all compiled from an extensive developer survey and thought leadership articles on emerging topics.
“Our readers told us the Guides were excellent for discovering new approaches or implementing new strategies. They also helped them create a strong question list when they sought new solutions,’’ Tormollen says.
So why change from Guide reports to Trend reports? “We also received feedback from sponsors that a narrower topic focus and a shorter publication would be welcome. And readers tell us they love case studies and enjoy reading about current trends.’’
The first Trend Report published July 22, 2019. The reports will take a deep dive into topics such as Scaling DevOps, Enterprise Blockchain, Migrating to Microservices and Machine Learning in Software Development.
“We have confidence in Trend Reports as a media product because of Devada’s long track record of earning developer trust by offering expert contributed content free of traditional marketing tactics,’’ Tormollen says.
DZone.com offers the broadest and deepest portfolio of user-generated expert technical content in the industry and attracts 29 million unique visitors per year. Unique traffic has grown 41% year-over-year (Google Analytics).
Each Trend Report is limited to 4 sponsors per report with 24 reports offered yearly. A Trend Report sponsorship includes:
- A list of 1,500 high-intent global contacts who download the Trend Report.
- Logo placement on report cover and landing page.
- A two-page spread in the report – suggested use is a one-page case study and one-page ad.
- Promotion of Trend Report sponsorship in podcast series and in a relevant DZone zone.
- Sponsor logo in two emails to DZone subscribers.
- Licensed asset for use in other marketing projects.
For information on sponsoring a Trend Report contact Kendra Williams at Kendraw@devada.com.
Devada is committed to empowering developers with products that sit at the convergence of two important trends: developers’ increased desire for authentic, user-generated content and developers’ growing importance to technology and tech-enabled companies. Devada is the leading resource for engaging developers around the world through its authoritative DZone.com media site. Devada’s AnswerHub powers DZone.com and developer communities for many tech and tech-enabled giants, including IBM, Epic Games, and Disney Pixar. For more information, please visit devada.com.
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*Originally published on Devada.com Product News.