Devada Welcomes Aaron Bailey in New DZone General Manager Role

Bailey brings decades of relevant experience in B2B digital media platforms.

Aaron Bailey headshot[RESEARCH TRIANGLE PARK, NC], [August 19, 2019] — Devada, the leading global resource for developer-focused learning, content, and related community-enabling software solutions, announces the appointment of Aaron Bailey as General Manager of its DZone media property.

Since 1997, Devada has been helping developers learn, share, grow, and succeed via, the world’s largest community of user-contributed technical learning resources, and AnswerHub software, the solution powering and developer relations communities at some of the biggest technology and tech-enabled companies in the world. This focus on the developer community has contributed to Devada’s incredible growth, which is the impetus for adding a general manager to spur additional expansion.

Bailey’s background in building successful B2B digital media platforms driven by highly engaged communities of subject matter experts makes him uniquely qualified to lead DZone through the next stage of its growth and development.

“We are excited to welcome Aaron to the Devada team to lead the DZone media business. He brings decades of relevant experience in building and scaling successful B2B digital media platforms. His most recent role as the Chief Operating Officer at leading a range of growth initiatives around product, content, and community is a great example of the capabilities he will bring to DZone,” says Omair Sarwar, a partner with SFW Capital Partners and Chairman of the Board at Devada.

Bringing a Wealth of Digital Publishing Experience

With 29 million unique visitors per year, has curated a highly trusted community of subject matter experts that contribute their knowledge and content across a range of developer-focused topics to a global audience of developers and engineers. DZone’s community and audience serve as a unique platform for companies eager to demonstrate their products and services to the global developer ecosystem.

At, Bailey oversaw the online publisher and its network of properties, including Business News Daily and BuyerZone. He previously worked for Reed Elsevier, where he was Chief Operating Officer of the Business Leads division. Prior to this, he held other senior-level roles in corporate finance and operational functions at Reed Business Information.

“DZone occupies a central position in the rapidly growing market for developers, connecting developers and marketers through a highly engaged community,” Bailey says. “Every tech and tech-enabled company is dependent on developers.”

DZone introduced its Trend Reports product earlier this summer and has several exciting new products on the horizon.

“I’m looking forward to helping DZone succeed at the highest level and also move into new and exciting product areas,” Bailey says.

For all press inquiries, please contact:

Waynette Tubbs
Director of Marketing Communications
(919) 770-5256

About Devada

Devada is committed to empowering developers with products that sit at the convergence of two important trends: developers’ increased desire for authentic, user-generated content and developers’ growing importance to technology and tech-enabled companies. Devada is the leading resource for engaging developers around the world through its authoritative media site. Devada’s AnswerHub powers and developer communities for many tech and tech-enabled giants, including IBM, Sauce Labs, Epic Games, and Disney Pixar. For more information, please visit