Advertise With DZone
Build credibility, improve product visibility, and get leads that are ready to be nurtured and converted into customers.
Marketers often target decision makers and overlook the decision breakers. Our advertising products and services sit alongside authentic, user-generated content that gets you noticed – and trusted – by the gatekeepers who influence, encourage, or derail software and services purchases.
83% of developers visit DZone to learn – and 73% come to learn about new techniques and solutions.
80% share resources with their colleagues and friends.
70% have adopted a new tool or technology after reading about it on DZone.
43% have direct influence over the decision to adopt products and solutions.
“DZone helps us amplify our content to an important audience. Sponsoring the Integration Zone helps us build brand awareness with developers.”
- Digital Marketing Manager, Cloud Elements
DZone Media Products and Services
A mix of traditional and unique media products provides a rich multi-channel marketing approach.
Zones
Zones sponsorship lets you help shape the narrative around existing and future trending topics in a trusted developer resource. Investment in this always-on, end-to-end resource drives highly qualified traffic to your website – filling your pipeline with leads.
Sponsorship can include:
- Logo on Zone homepage.
- Display ad impression guarantee.
- Native ad and featured resource links.
- Inclusion in bi-weekly Zone newsletter.
- Branding on your company’s contributed content.
Guides
Sponsorship of an annual guide places your company in the spotlight during the consideration and evaluation stages of the funnel by providing:
- A high-level, user-generated industry snapshot of a trending technical topic.
- A curated list of relevant products and solutions.
- A glossary of common terms.
- Current audience research.
Sponsorship can include:
- List of high-intent leads who download the guide.
- Logo placement on the cover.
- Opportunity to provide an article related to the content.
- Inclusion in buyer’s guide directory.
- Two-page advertisement inside the guide.
- Access to insights from post-guide survey.
- A licensed asset for use in other marketing venues.
Refcards
A Refcard sponsorship puts your offering in the spotlight during the evaluation and post-purchase stages of the funnel by providing developers with a deep dive into specific user issues or product capabilities. Refcards also promote product commitment by empowering a fuller use of your product.
Sponsorship can include:
- Six-month exclusive branding on Refcard and landing page.
- List of high-intent leads who download the Refcard.
- Logo placement on all pages of the Refcard.
- Full-page ad and box ad in PDF version.
- Native and display ads in HTML version.
- Six-month license to publish the Refcard independently.
Direct Response Programs
In addition to our DZone exclusive advertising products, we also provide more traditional direct response programs. Capture the attention of developers using targeted ad placement, email promotions, and webinars.
Content syndication
Host your top-performing white papers on DZone to generate qualified leads that are ready to be nurtured and converted into customers.
Webinars
You provide the expert, we provide the audience. Attract and captivate developers on a topic area of your choosing, showing off your company’s distinct expertise and capabilities. Targeted webinar programs that include promotion, production, and recording for reuse.
Email marketing
Delivering a new white paper? Launching a new product? Promoting an event? Leverage our global audience to spread the word through targeted emails or newsletter sponsorships.
Display advertising
Expose developers to your product while they're reading their favorite content on DZone. High-impact display advertising drives product awareness and brand association with specific tech topics.
“We were looking for a way to increase our brand visibility and voice in the market. Not just by advertising, but by getting the word out via thought leadership through articles. We have received about 2x the number of visitors to our website via the Zone program compared to a competitor over the same timeframe.”
VICE PRESIDENT of MARKETING, SCRUM.ORG
SINCE 1997, THE WORLD'S MOST TECH-SAVVY COMPANIES HAVE TRUSTED DZONE
