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Marketers often target decision makers and overlook the decision breakers. Our advertising products and services sit alongside authentic, user-generated content that gets you noticed – and trusted – by the gatekeepers who influence, encourage, or derail software and services purchases.
83% of developers visit DZone to learn – and 73% come to learn about new techniques and solutions.
80% share resources with their colleagues and friends.
70% have adopted a new tool or technology after reading about it on DZone.
43% have direct influence over the decision to adopt products and solutions.
“DZone helps us amplify our content to an important audience. Sponsoring the Integration Zone helps us build brand awareness with developers.”
- Digital Marketing Manager, Cloud Elements
A mix of traditional and unique media products provides a rich multi-channel marketing approach.
Zones sponsorship lets you help shape the narrative around existing and future trending topics in a trusted developer resource. Investment in this always-on, end-to-end resource drives highly qualified traffic to your website – filling your pipeline with leads.
Sponsorship of a Trend Report exposes your product, subject matter experts, and expertise to the audience you want to reach – influencers and decision makers at tech and tech-enabled companies
A Refcard sponsorship puts your offering in the spotlight during the evaluation and post-purchase stages of the funnel by providing developers with a deep dive into specific user issues or product capabilities. Refcards also promote product commitment by empowering a fuller use of your product.
In addition to our DZone exclusive advertising products, we also provide more traditional direct response programs. Capture the attention of developers using targeted ad placement, email promotions, and webinars.
Host your top-performing white papers on DZone to generate qualified leads that are ready to be nurtured and converted into customers.
You provide the expert, we provide the audience. Attract and captivate developers on a topic area of your choosing, showing off your company’s distinct expertise and capabilities. Targeted webinar programs that include promotion, production, and recording for reuse.
Delivering a new white paper? Launching a new product? Promoting an event? Leverage our global audience to spread the word through targeted emails or newsletter sponsorships.
Expose developers to your product while they're reading their favorite content on DZone. High-impact display advertising drives product awareness and brand association with specific tech topics.
“We were looking for a way to increase our brand visibility and voice in the market. Not just by advertising, but by getting the word out via thought leadership through articles. We have received about 2x the number of visitors to our website via the Zone program compared to a competitor over the same timeframe.”
VICE PRESIDENT of MARKETING, SCRUM.ORG
SINCE 1997, THE WORLD'S MOST TECH-SAVVY COMPANIES HAVE TRUSTED DZONE