Expertise is an essential component of leadership. It fuels innovation, inspires employees and establishes a strong competitive advantage. However, expertise is not exclusive to the C-Suite – employee knowledge and experiences are just as valuable, but rarely receive the same attention.
As key contributors to an organization’s success, internal experts should be identified and recognized for their insight and experiences. Further, companies should leverage their internal experts and encourage them to share their knowledge with other employees and showcase their thought leadership to clients and prospects.
Here are four traits to look for when identifying valuable experts within your organization:
1. They Have the Experience
The employees that prove to be the most beneficial to a company are the ones that aren’t afraid to get their hands dirty. They research trends, analyze customer behavior, and review metrics with the goal of delivering more meaningful results. The return on their investment is huge – their experiences and knowledge set them apart and enable them to serve as resources to others within the organization.
2. They Understand User Needs
Experts have been in your shoes – they’ve faced the same challenges, completed similar tasks, and solved common problems. What separates experts from other professionals in an organization is what they do after they succeed. They share their insight and best practices. Their experiences and expertise enable others to learn and produce results quickly, accurately and thoroughly.
3. They Implement Best Practices
Experts incorporate best practices into their daily work and share insights with their colleagues to improve overall performance. However, they don’t stop there. Their passion motivates them to reexamine best practices and shape new techniques. This drive enables them to improve business models, innovate products, and deliver more powerful user experiences.
4. They are Proactive
Experts possess the rich knowledge and experience to excel at their jobs – but they are never satisfied. Learning never truly ends. Their passion motivates them to reexamine best practices and shape new techniques to accelerate success. They address problems and concerns with stakeholders and work collaboratively to formulate new ideas. This drive enables them to improve business models, innovate products, and deliver more powerful user experiences.
Once you identify the experts in your organization, how will you leverage them? By enabling them to share their knowledge. Encourage your experts to speak at industry events, implement a knowledge management solution to share and document their expertise, or motivate employees to create rich, authoritative content to share with customers and prospects.