Last September I was in a meeting with Burr Sutter. Burr runs Global Developer Advocacy at Red Hat. We were talking about Developer Advocacy and I remember Burr saying something along these lines:
“Our job is to make developers awesome.”
I right away thought about this image:
I think it’s easy to focus on features but that’s not what developer advocacy is about (at least in most cases). Developer advocacy is about showing what developers can do with your product or service, what problems developers can solve, and what solutions developers can build. I covered this topic earlier in this blog post: Share outcomes and results, not features.
Our job is to help, show, and educate what rad things developers can build. Developer advocacy is how to make developers awesome 🙌
When I shared this blog post with Burr, he told me he uses another phrase:
“Our job is to give developers super powers.”
So here you go, two really great phrases to describe developer advocacy from Burr Sutter:
“Our job is to make developers awesome.
Our job is to give developers super powers.”
Originally posted on Max Katz’ blog.